Adobe rolls out AI agents for online marketing tools
Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their websites. Adobe is known for consumer apps such as Photoshop but also sells a suite of business-to-business software tools used in online marketing, which made up a quarter of Adobe's $21.5 billion in sales in its most recent fiscal year. The new tools use AI technology to help brands target marketing messages to different users based on their online activity.